[ The Symptom
"Our average customer ticket is $100, and a huge percentage of our shoppers pay with standard debit cards. We signed up for a simple 2.6% + $0.10 flat rate, but our statements show we are losing thousands of dollars a month to our processor. Our margins are completely shot."
[ The Reality & Truth
The Layman's Reality
Your simple "flat rate" is actually a massive hidden fee. Federal law caps the processing cost of standard debit cards to just a few cents. When you pay a flat percentage, your processor pockets the difference, charging you a massive, unearned markup on every single debit swipe.
The Technical Truth
Under the Durbin Amendment, regulated debit interchange is capped at 0.05% + $0.21. On a $100 debit sale, the network cost is only $0.46 under a standard Interchange-Plus (IC+) contract. A flat-rate aggregator bills you $2.70—representing an over 200% markup on your debit volume, siphoning off $22,400.00 in net margin for every 10,000 transactions.
[ The VALZOX Intercept
We move your business to transparent Interchange-Plus (IC+) pricing. We pass the direct savings of the Durbin Amendment straight to your balance sheet, recovering your margin on every debit transaction and ensuring your business only pays the true cost of card-present processing.