The Procurement Chokehold
CIOs are actively freezing software purchases to satisfy corporate rationalization mandates. To survive 300-page Vendor Risk Assessments (VRAs) and punishing IT security audits, SaaS vendors are capitulating—routing their software through legacy wholesale IT distributors. That compromise costs you 10% to 20% of your top-line revenue just to access the end-user. Add in Merchant of Record (MoR) and processor fees, and you are bleeding critical capital to intermediaries simply to stay operational.